Sales & Resident Experience Consultant

The Skills That Drive This Role

Leasing is a numbers game, and the best consultants know it. At Estancia Townhomes, you're expected to close at least 20% of your traffic. That means every tour, every follow-up call, every email thread has a measurable outcome attached to it. If you naturally track your own ratios and ask yourself why a prospect didn't convert, you already think the way this role demands.

The other skill that runs through everything here is communication. Not just being friendly, though that matters. It's the ability to shift your approach depending on who's in front of you, write a follow-up that actually gets a response, and handle a resident concern without letting it spiral. Berkshire calls themselves people-first, and at the leasing desk, that philosophy shows up in real time, every single day.

What You're Actually Doing Day to Day

Your mornings might start with walking your tour route and model units before the first appointment. Punch-list thinking applies here: scuffed baseboard, burned-out bulb, a door that sticks. These details read as signals to prospects about how the property is run, and a sharp leasing consultant treats the model like a product on a shelf.

From there, the day fills in around people. Prospective residents coming in or calling, current residents with questions or concerns, your property manager needing input on a marketing idea. You're also expected to stay current on what competing communities are doing with pricing and concessions, because local market awareness directly shapes how you position Estancia in a conversation.

• Guide prospects through tours and apply genuine sales technique to move them toward a decision
• Maintain a closing ratio of at least 20% on qualified traffic
• Keep leasing office and tour routes professionally presented at all times
• Handle resident communications with accuracy and a consistent, professional tone
• Monitor local market conditions and contribute ideas that support occupancy and resident satisfaction
• Bring two or more years of customer service or sales experience to the role

What Makes Someone Stand Out Here

Two candidates can both be warm and personable. What separates a good leasing consultant from a great one is follow-through. The prospect who toured on Saturday and hasn't responded to your email by Tuesday needs a second touch, a different angle, something that earns a reply. The candidates who thrive at Berkshire are the ones who treat their pipeline with the same attention a sales rep would, not just waiting for the next walk-in but actively working the ones they already have.

Berkshire owns and manages its own properties, which means the leasing team operates with a level of accountability that third-party management setups sometimes dilute. You're not leasing for a client. You're leasing for the owner, which tends to sharpen the feedback loop between your performance and what actually matters to the business.