Regional Manager

Regional management at Asset Living pulls on a specific mix of skills that few property management roles demand simultaneously: financial analysis, personnel development, leasing strategy, and physical asset oversight, all applied across a multi-property portfolio rather than a single community. This position covers sites across Fairfield, Vacaville, Walnut Creek, and San Francisco, a geography that spans Class B garden-style suburban submarkets and the denser Bay Area and East Bay corridors. The operational and market conditions can shift significantly from one city to the next, so portfolio thinking matters here as much as site-level execution.

What This Role Actually Requires Day to Day

The financial side of this position is substantive. You'll develop annual operating budgets, review T-12 performance, monitor NOI trends across your portfolio, and write monthly variance explanations on income and expense line items that fall outside plan. When capex projects come up, you're evaluating bids, tracking work in progress, and confirming ownership reports close accurately. That kind of financial accountability means you need to read a P&L comfortably and understand what's driving delinquency or occupancy shifts before you see them in the numbers.

On the personnel side, you're hiring and coaching community managers and their teams, handling performance documentation, approving timesheets, and managing the full cycle from onboarding to, when necessary, termination. Asset Living operates as a third-party management firm, so consistency with company policy and client reporting standards is non-negotiable. Your site staff represent both Asset and the property owner, and it's your job to ensure those standards hold across every property in your region.

Leasing oversight means reviewing traffic conversion, evaluating whether concessions are warranted, assessing make-ready timelines, and building annual marketing plans that reflect local demand. If a property is running high MTM exposure or struggling with lease-up velocity, you're the one developing the strategy to correct it, not just flagging the problem.

Skills That Carry Weight Here

• Demonstrated ability to manage NOI at the portfolio level, including budget development and monthly financial reporting
• Experience supervising onsite teams across multiple properties, with a track record of effective coaching and performance management
• Familiarity with fair housing compliance and risk management in an offsite leadership capacity
• Competency with leasing strategy, including occupancy management, concession analysis, and resident retention programs
• Experience reviewing vendor contracts, monitoring construction or rehab work, and coordinating maintenance standards across sites

Working Within Asset Living's Structure

Asset Living is one of the larger third-party management operators in the country, ranked in the NMHC top 50, and holds Accredited Management Organization status through IREM. That structure gives regional managers real institutional support, including HR, training benchmarks, and reporting systems, but it also means you're accountable to both company standards and individual ownership groups simultaneously. Strong regional managers in this kind of environment tend to be people who can hold the line on policy while still building genuine relationships with onsite staff and ownership stakeholders.

The Bay Area and East Bay markets where this portfolio operates have seen meaningful rent moderation in some submarkets over the past few years, which puts a premium on retention and operational efficiency rather than riding market tailwinds. That context makes the NOI discipline and resident retention programming parts of this role genuinely important, not just boxes to check.