Leasing & Sales Consultant-Reserve at Abbie Lakes

Leasing consultant roles at large, vertically integrated operators like Cortland carry a different weight than similar titles at smaller fee-management firms. The company controls design, construction, and operations in-house, which means the product you're selling is one the company built and manages end-to-end. That context shapes how you present the community and how seriously the organization takes the resident experience you deliver.

What This Role Actually Requires

Reserve at Abbie Lakes needs a consultant who treats occupancy as a revenue problem, not just a hospitality function. You'll own a sales pipeline: generating traffic, following up with prospects, tracking conversion metrics in the CRM, and closing leases against defined KPIs. Consultative selling is the core skill here. That means uncovering what a prospect actually needs before you start presenting floor plans, then framing the community around those needs rather than reading off a feature list.

The role also carries community advocacy responsibilities that go beyond the leasing office. You'll manage social media presence, plan and execute resident events, and build the kind of resident relationships that generate referrals. Handling objections well is required, not optional. Prospects who hesitate on price, location, or timing are opportunities to demonstrate value, not conversations to cut short.

• Achieve and exceed leasing goals and conversion targets on a consistent basis
• Maintain accurate CRM records for every prospect interaction, from first contact through lease signing
• Monitor pipeline health and report on lead activity and conversion metrics
• Guide prospects through the leasing process with a concierge-level approach
• Manage marketing programs and social media to support traffic generation
• Plan and run resident events that strengthen retention

What This Role Builds

Six months of sales or customer-facing experience is enough to get started here. What Cortland is actually selecting for is coachability and goal orientation. If you come in willing to absorb feedback and adjust your approach based on market conditions and leadership guidance, you'll develop a structured sales methodology that transfers well beyond leasing. Consultants who perform consistently at this level typically move into assistant manager roles, where the same pipeline discipline applies to delinquency management, renewals, and NOI reporting.

One honest note: leasing is a performance-measured role. Traffic patterns shift, concessions change, and some weeks the pipeline stalls. Strong candidates here are the ones who stay organized and disciplined in their follow-up during slow periods, not just when leads are plentiful. The CRM is your accountability tool, not just an admin task. Consultants who treat it that way tend to close at higher rates because they're working a real pipeline rather than relying on memory and intuition.

Who Fits Here

Cortland operates as a premium brand, so personal presentation and professionalism matter in every prospect interaction. Beyond that, the qualities that separate strong applicants from average ones are straightforward: comfort being held to goals, genuine follow-through on commitments, and the ability to stay coachable when results aren't where they need to be. If you're motivated by earning potential tied to performance and want to develop real sales craft inside a company that takes its product seriously, this role offers a clear path to do both.