Leasing & Sales Consultant-Greater Atlanta Area

Leasing is a sales job. That sounds obvious, but a lot of people entering this field underestimate how much of the role is pure pipeline management, objection handling, and closing. At Cortland, one of the larger vertically integrated multifamily operators in the country, that reality is front and center. This position is built around sales skills first, hospitality second.

The Skills This Role Runs On

Consultative selling is the core competency here. You're not handing someone a brochure and hoping they sign. You're asking the right questions, reading what a prospect actually needs, and presenting the community in a way that connects to their life. CRM discipline matters just as much. Cortland tracks lead activity, conversion metrics, and pipeline health, so if you're someone who loses track of follow-ups or treats prospect notes as optional, this role will be a grind. The candidates who do well are organized under pressure and don't need reminding to circle back on a prospect from three days ago.

Social media presence and resident event coordination are also in scope, which is worth knowing upfront. You're not just sitting at a leasing desk waiting for traffic. You're helping build and maintain the community's local brand, both online and in person.

What You'll Spend Your Time Doing

Day to day, you're working your pipeline. That means following up with prospects who toured but haven't committed, running new tours with a focus on lifestyle and experience rather than square footage, and keeping your CRM records clean enough that your manager can pull accurate conversion data at any point. You'll handle objections, which in a competitive Atlanta market often means price sensitivity and comparison shopping against other Class A communities nearby. You'll also help plan and run resident events, which serve a dual purpose: retention and referrals.

• Achieve and exceed leasing goals, conversion targets, and KPIs set by the property
• Manage prospect follow-up proactively, not reactively
• Use consultative techniques to match prospects to the right unit and close with confidence
• Maintain accurate CRM records for every prospect interaction
• Support marketing programs and social media presence for the community
• Plan and execute resident engagement events
• Respond to coaching and adjust your approach based on feedback and market conditions

What Makes This Role at Cortland Specific

Cortland operates in-house across design, construction, and management, which means the product they're asking you to sell is one they've built and control. That's a real advantage in leasing conversations. You're not explaining away deferred maintenance or making excuses for ownership decisions made by a distant investor. The communities are generally well-resourced, and the brand positioning is premium. The trade-off is that the performance expectations match that positioning. You're held to goals, and the culture rewards people who are genuinely motivated by hitting numbers.

Pay is listed at $18 to $23 per hour. For someone newer to leasing, this is a solid entry point into a company with real infrastructure and career pathing. Strong leasing consultants in multifamily often move into assistant manager or leasing manager roles within 18 to 24 months, and Cortland's scale in the Atlanta market means those opportunities do come up internally.

Six or more months of sales or customer-facing experience is preferred. A background in retail, hospitality, or any performance-tracked sales environment translates well here. What they're really screening for is coachability, follow-through, and a genuine comfort with being held to metrics.