Leasing & Sales Consultant - Cortland Vesta

Leasing consultants at Cortland aren't just showing floor plans and handing out applications. The expectation is closer to a sales rep with a pipeline to manage, conversion targets to hit, and a brand standard to uphold on every single tour. At Cortland Vesta in Birmingham, that means you're the first and most important impression a prospective resident gets of the community.

What the Role Actually Requires

Occupancy doesn't manage itself. You'll own the full leasing cycle: generating and nurturing leads, running tours, handling objections, and closing leases. CRM discipline matters here. Cortland tracks lead activity, conversion metrics, and pipeline health, so your follow-up habits show up in the numbers. A prospect who toured on Tuesday and hasn't heard from you by Thursday is a missed opportunity reflected in your traffic-to-lease ratio.

The consultative side of the role is real, not just a buzzword. You're trying to understand what a prospect actually needs, a shorter commute, a quieter unit, a specific move-in date, and match them to the right home rather than pitching the same script to everyone. That approach tends to produce better close rates and stronger resident retention downstream.

Beyond leasing, you'll support community marketing and social media presence and help plan resident events that keep occupancy sticky. Renewals start with the experience you create before someone even signs their first lease.

What Separates Strong Candidates Here

Cortland operates as a vertically integrated platform with in-house construction, design, and management. That means the product is consistent and the brand standard is specific. You're not selling a commodity. The candidates who do well in this environment tend to be organized and coachable in equal measure. Organized because pipeline management falls apart without disciplined follow-up. Coachable because Cortland tracks KPIs closely and will give you direct feedback on what's working and what isn't.

• 6 or more months of sales, customer service, or performance-driven experience preferred
• Comfortable being measured against leasing goals and conversion targets
• CRM experience or a clear ability to learn and use one consistently
• Strong follow-up habits and time management
• Professional presentation that matches a Class A resident experience
• Ability to handle objections without getting rattled

Where This Role Can Go

Leasing consultant positions at well-capitalized operators like Cortland are a legitimate path into assistant property management and eventually community management. The skills you build here, pipeline management, resident relationship-building, sales under pressure, transfer cleanly into NOI-focused management roles. Birmingham's multifamily market has seen steady development activity, which means there's room to grow within the portfolio if you perform.

Cortland was founded in 2005 and is recognized as one of the top 10 multifamily owners and operators in the country. It's an equal opportunity employer and participates in E-Verify.