Leasing skills sit at the center of this role, and they show up in concrete, measurable ways. At Redstone Residential's Rexburg community, a Leasing Manager's effectiveness gets measured in occupancy trends, renewal rates, and the quality of every prospect interaction from the first phone call to the signed lease. This is a hands-on leasing position with real operational responsibility layered in.
Sales and customer service aren't background skills here. They drive the core function of the job. You'll conduct prospect tours, manage phone and email pipelines, and run renewal campaigns designed to hold occupancy. Redstone uses Entrata as its leasing platform, so comfort with structured software workflows matters. You'll also work within their online and social marketing systems, which means basic SEO awareness and digital communication skills translate directly into leasing performance.
On the administrative side, you'll maintain resident ledgers and keep balances accurate. That requires attention to detail and a working comfort with cloud-based tools like Google Drive and Dropbox. Mistakes in ledger management create downstream problems for collections and delinquency tracking, so accuracy carries real weight.
Beyond leasing, this role supports the Community Manager across broader operations. That includes budget performance awareness, rent collections, and some staff administration. You're not just filling units. You're helping keep the property running day to day, which gives you visibility into how leasing activity connects to NOI and overall community health.
Rexburg is a student-market town built largely around BYU-Idaho's enrollment calendar. That means leasing cycles here follow a rhythm that differs from conventional multifamily. Traffic peaks and lease-up pressure align with academic timelines, and renewal campaigns need to account for the transient nature of a student population. Experience in or awareness of student housing dynamics is a genuine advantage in this market.
Redstone operates at scale, managing over 38,000 beds across 20 states as a third-party manager. That structure means their systems, reporting standards, and leasing processes are well-developed. For someone early in a property management career, working inside that kind of operational framework builds transferable skills quickly. The Leasing Manager role is a natural stepping stone toward a Community Manager position, particularly for candidates who develop both the leasing and administrative sides of the job.