A prospect walks in on a Saturday afternoon, having already toured three other communities that week. They're tired of the pitch. What they remember at the end of the day is the person who actually listened, asked the right questions, and helped them picture a life there, not just a floor plan.
That's the core of what Berkshire Residential Investments is looking for in a Leasing Consultant at Highpoint Apartments. Berkshire owns and manages its own properties, which means the people on site aren't just executing someone else's playbook. There's real room to contribute ideas, shape the resident experience, and take ownership of outcomes in a way that fee management environments often don't allow.
Day to day, you're the first human connection most prospects have with the community. You'll manage the full leasing cycle: greeting and qualifying prospective residents, conducting tours, following up, and closing. Berkshire holds consultants to a closing ratio of at least 20%, so there's a real performance expectation here, not just a vague "sales mindset" requirement.
Beyond leasing, you'll keep your tour routes and model units in showcase condition, handle professional written and verbal communication with both prospects and current residents, and stay current on what's happening in the local market. You'll also contribute ideas to the Property Manager on marketing and resident satisfaction, which means your observations from the leasing office actually have a path to action.
Administrative accuracy matters here too. Lease files, follow-up notes, traffic tracking: the detail work underpins everything else. Strong candidates tend to be the ones who treat that side of the job with the same energy they bring to a tour.
Berkshire offers three weeks of vacation, a 25% rent discount, personal development plans, and benefits. The company describes itself as people-first, and the structure of this role reflects that. Consultants here aren't siloed; they're expected to collaborate with the broader site team and contribute to the property's overall direction.
One honest note: leasing is a relationship role that runs on human dynamics, and those dynamics include difficult conversations, residents who are frustrated, and prospects who ghost after a great tour. The consultants who thrive here are the ones who don't take that personally and stay consistent regardless. That consistency, more than raw enthusiasm, is what builds a strong closing ratio over time and what tends to open doors to assistant manager and property manager roles down the road.