Leasing is a sales job, a customer service job, and an administrative job rolled into one. At Waypoint Management Services in Jacksonville, the Leasing Consultant role leans on all three of those skill sets daily, sometimes within the same hour. If you're comfortable shifting from a warm phone follow-up to a lease file audit to a community tour without losing your footing, this position is built for that kind of range.
The core of the job is converting traffic into signed leases. That means handling inbound inquiries quickly, running confident tours, knowing your floor plans and pricing cold, and following up persistently without coming across as pushy. You'll need to understand how your community stacks up against local competitors, because prospects absolutely will ask, and a vague answer loses the lease.
On the administrative side, you'll manage the full leasing cycle: qualifying applicants, preparing lease documents, calculating prorations, and keeping files organized for manager review. Familiarity with Yardi helps. If you've used a CRM for tracking prospect traffic and follow-up activity, that transfers directly here. Waypoint lists bilingual (English/Spanish) as a preference, and in Jacksonville's market, that's a genuine differentiator when competing for residents.
A realistic picture: mornings often involve reviewing your prospect pipeline and returning inquiries from the night before. Midday might be back-to-back tours. Afternoons can shift to application processing, lease prep, or renewal outreach. Weekend rotation is part of the schedule, which is standard in leasing. The model unit and leasing office need to stay tour-ready regardless of how busy it gets, and that discipline matters more than it sounds.
Fair Housing compliance runs underneath everything. It's not a box to check once during onboarding. It's built into how you qualify applicants, how you present availability, and how you handle objections. Waypoint expects you to apply it correctly without being reminded.
The applicants who tend to do well in leasing consultant roles aren't just personable. They close. They follow up when it's inconvenient. They catch the file error before the manager does. They hit occupancy goals because they treat the waitlist and renewal pipeline with the same energy as new leads. Two years of leasing, sales, or hospitality experience is the baseline Waypoint is looking for, and that background matters because the ramp-up time is real.
Compensation runs $18 to $20 per hour, with monthly leasing and renewal bonuses, a leaser-of-the-month monetary reward, and an employee housing discount. Benefits including medical, dental, and vision are subsidized and start on day one. PTO begins at 120 hours in the first year and grows with tenure. There's also a 401k with company match, commuter benefits, and an employee referral program.