Community Relations Manager-Cortland Seventy-Seven

What You'll Actually Do

This role sits at the intersection of sales, resident relations, and operational support at Cortland Seventy-Seven in Charlotte. You're not purely a leasing consultant and you're not purely an assistant manager. You're both, and the job rewards people who are comfortable shifting between those modes in the same afternoon.

On any given day, you might start with a make-ready walkthrough on a handful of vacant units, flag a punch list item for the maintenance team, then turn around and run a prospect through a tour using consultative techniques that actually uncover what they need rather than just reciting floor plan specs. After that, you're back in the CRM updating pipeline notes, following up on warm leads, and keeping your conversion metrics honest. Resident events, vendor check-ins, social media content, and policy compliance checks all live in this role too. The variety is real, and so is the accountability.

You'll work closely with the Community Manager and lean on Cortland's Center of Excellence for support, but the expectation is that you bring enough autonomy and judgment to keep things moving without needing your hand held on routine decisions.

What You Bring

• At least two years of measurable sales success in a high-velocity, short-cycle environment. Multifamily experience is a natural fit, but backgrounds in luxury hospitality, premium retail, or similar fields translate well here.
• A real track record of hitting and exceeding leasing goals or comparable sales quotas, not just participation.
• Comfort with CRM systems, property management software, and Microsoft Office. You keep your pipeline clean and your follow-up disciplined.
• Strong written and verbal communication. You can de-escalate a frustrated resident and write a polished social media caption in the same shift.
• Experience conducting inspections, move-in and move-out walkthroughs, or similar operational tasks is a genuine plus.
• High school diploma required; a bachelor's degree or equivalent is preferred.
• Working knowledge of Fair Housing guidelines and OSHA safety protocols, or the clear ability to get there quickly.

Context Worth Knowing

Cortland is a vertically integrated operator, which means design, construction, and management all happen in-house. That structure actually matters to you in this role because it affects how quickly things get done and who you're coordinating with when a capital project or unit upgrade is in play. You're not waiting on a third-party owner to approve decisions the same way you might at a fee management shop.

Charlotte's multifamily market has seen significant new supply in recent years, which means lease-up competition is real and resident retention carries genuine weight. The strongest candidates for this role understand that occupancy isn't just a leasing problem. It's a service problem. Residents who feel known and cared for renew. That connection between daily resident interactions and long-term NOI is something good Community Relations Managers internalize, not just recite.

If you're someone who gets restless doing only one thing, this role has enough moving parts to keep you engaged. If you need a tightly defined lane, it probably isn't the right fit. The people who thrive here tend to be organized enough to manage a sales pipeline without prompting and personable enough to make a new resident feel genuinely welcomed, not just processed.