Community Relations Manager-Cortland Lake Lotus

It's 10 a.m. on a Saturday. Three prospects are scheduled back-to-back, two lease renewals are pending, and the model unit needs a quick punch list check before the first tour. That's a normal morning at Cortland Lake Lotus, and it's exactly the kind of environment this role is built for.

The Role

Cortland is hiring a Community Relations Manager for its Lake Lotus property in Orlando. The position sits at the intersection of leasing performance and daily operations. You'll work alongside the Community Manager to keep the property running to Cortland's standards while personally driving occupancy, managing a sales pipeline, and delivering a resident experience that justifies the premium product.

On the leasing side, the expectations are clear: meet and exceed conversion targets, maintain an active and accurate CRM, follow up consistently, and close with confidence. Cortland uses consultative selling, so the ability to uncover what a prospect actually needs and match that to what the community offers matters more than a scripted pitch. Traffic-to-lease ratios and pipeline health are metrics you'll track and report on regularly.

Operationally, you'll conduct community inspections, walk vacant units and make-readies, manage vendor relationships, and monitor curb appeal and policy compliance. Fair Housing guidelines and OSHA standards are non-negotiable parts of the job. You'll also manage the community's social media presence and plan resident events designed to build retention and generate referrals.

What Cortland is Looking For

• At least two years of measurable sales performance in a high-velocity, short-cycle environment: multifamily, luxury retail, hospitality, timeshare, or similar
• A documented track record of hitting or exceeding quotas and KPIs
• Strong pipeline discipline, including timely follow-up and accurate CRM records
• Comfort with property management software, CRM platforms, and the Microsoft Office suite
• Ability to handle resident concerns with both empathy and urgency
• Experience using social media for community marketing and brand engagement
• High school diploma required; bachelor's degree preferred
• Professional presence that reflects a premium brand in every interaction

What separates strong candidates here is the combination of sales discipline and operational awareness. Plenty of people can run a good tour. Fewer can also catch a maintenance issue on a walkthrough, flag a lease compliance concern, and still hit their monthly closing numbers. Cortland's vertically integrated model means the bar for execution is high across all of those areas, not just one.

Orlando's multifamily market has stayed competitive, with consistent demand from new residents relocating for work and lifestyle. Properties that hold occupancy and reduce concessions do it through resident experience and retention as much as through new leasing. This role directly affects both.