Regional Leasing Specialist

What You'll Actually Do

This is a remote role with real reach. As a Regional Leasing Specialist at Asset Living, you'll carry the leasing performance of a portfolio of student housing communities, which means your work lives at the intersection of sales coaching, marketing strategy, and on-the-ground accountability. You won't be sitting at one property answering phones. You'll be the person a community manager calls when traffic is soft, renewal momentum has stalled, or the leasing team needs a reset before the next lease-up push.

A typical week might look like this: reviewing weekly market survey reports and identifying where a property's closing ratio is slipping, jumping on a call with a Community Manager to troubleshoot a delinquency spike, then pivoting to a remote training session with a new leasing consultant who needs to hear what an effective follow-up call actually sounds like. You'll also work closely with the Marketing team on campaign development, social media presence, and outreach events, especially during peak leasing season when student housing communities feel the pressure most acutely.

On the personnel side, you'll help Community Managers build their teams, coaching and guiding on-site staff rather than managing them directly. That distinction matters. You need to be effective without authority, which takes a different skill set than traditional supervision.

What You Bring

• Demonstrated leasing experience, ideally in student housing or another lease-up intensive environment where closing ratios and occupancy timelines are closely watched
• Comfort with remote training delivery, including one-on-one coaching and full team sessions conducted without being physically present
• Ability to read a market survey, identify competitive gaps, and translate that into a practical marketing recommendation
• Strong communication habits across multiple stakeholders, including Senior VPs, Regional Supervisors, and site-level staff
• Experience developing or contributing to marketing plans, outreach campaigns, and resident retention programs
• A working understanding of social media and digital marketing as they apply to multifamily or student housing
• Willingness to travel to sites for in-person visits when needed, even in a primarily remote role

The Honest Picture

Student housing leasing runs on a compressed calendar. Most communities are racing toward a single occupancy deadline tied to the academic year, which means the pressure during peak season is real and concentrated. If you've only worked in conventional multifamily where lease expirations are spread across twelve months, that rhythm will feel different here. The candidates who thrive in this role tend to be people who stay organized under competing demands, communicate proactively when something's off track, and genuinely enjoy coaching others rather than just doing the work themselves.

Asset Living is a third-party management firm ranked in the NMHC top 50 and recognized as an Accredited Management Organization through IREM. With a portfolio spanning multifamily, student housing, build-to-rent, affordable housing, and active adult communities, there's real breadth here for someone who wants exposure beyond a single asset type. This role, done well, builds the kind of cross-market fluency that opens doors into regional operations or corporate training over time.