A prospect submits an inquiry at 9 a.m. By 10, you've called, texted, and scheduled a tour. That rhythm, repeated across a full pipeline, is what drives occupancy at Cortland at the Nations.
Cortland is a vertically integrated multifamily operator, one of the top 10 in the country by portfolio size, with in-house design, construction, and management. At the property level, that structure means you're backed by real resources. As a Leasing and Sales Consultant, your job is to convert traffic into signed leases and keep the community performing against its occupancy and revenue targets.
You own your pipeline. That means proactive follow-up, not just responding to whoever walks in. You'll use a CRM to track every lead interaction, monitor your conversion metrics, and adjust your approach based on what the numbers tell you. Consultative selling is the standard here: you're uncovering what a prospect actually needs and building a case for why this community fits, not just reciting floor plans and pricing.
Beyond the leasing office, you'll help manage the community's marketing presence, including social media, and organize resident events that build retention. When objections come up, you handle them directly and move forward. The role also carries responsibility for maintaining accurate records and reporting on lead activity consistently.
One thing that separates strong leasing consultants from average ones in this type of role: the follow-up discipline. Most lost leases aren't lost on the tour. They're lost in the 48 hours after it, when a prospect goes quiet and no one follows up with purpose. If you treat follow-up as a system rather than an afterthought, you'll outperform peers who rely on walk-in traffic alone.
Nashville's rental market has seen significant lease-up activity over the past few years, with new supply entering submarkets across the metro. That context makes consistent traffic conversion and strong resident retention more important than ever at the property level. This role sits at the center of both.