Leasing & Sales Consultant-Cortland Vesta

It's 10:15 on a Tuesday morning. A prospect who toured last Saturday just responded to your follow-up text. Your conversion window is open, and how you handle the next ten minutes determines whether that unit closes this week or sits vacant another turn cycle.

The Role at Cortland Vesta

Cortland is a top-10 multifamily owner and operator in the US, vertically integrated from design and construction through day-to-day management. At Cortland Vesta in Birmingham, the Leasing and Sales Consultant position is the direct engine of occupancy and revenue. You own the sales pipeline: generating traffic, running tours, managing CRM records, tracking conversion metrics, and closing leases. Every percentage point of occupancy has a dollar value attached to it, and this role is where that number gets made.

Consultative selling is the core method here. That means uncovering what a prospect actually needs, matching the community's product to those needs, and building enough value that price objections shrink on their own. You'll handle objections in real time, adjust your approach based on where the market is moving, and follow up with the consistency that separates teams with strong traffic-to-lease ratios from those that bleed leads. CRM hygiene matters: accurate records, timely notes, pipeline stages that reflect reality, not optimism.

Beyond the lease-up side, this role includes resident engagement. You'll plan and execute community events, maintain a social media presence for the property, and build the kind of resident relationships that generate referrals and renewals. Retention is occupancy too.

What Cortland Needs From You

• At least six months of sales, customer service, or goal-driven performance experience
• Comfort being measured against targets: conversion rates, closing percentages, follow-up timelines
• CRM proficiency or a demonstrated ability to learn one quickly
• Strong personal presentation consistent with a premium brand standard
• Coachability: the ability to take feedback and implement it without a long adjustment period
• Organized follow-up habits, because a lead that doesn't hear back in 24 hours is usually a lost lease

Candidates who tend to thrive in this type of role bring sales discipline from outside multifamily, retail, hospitality, or any environment where closing is tracked and rewarded. Multifamily experience helps, but the pipeline management instinct matters more than the industry background.

Birmingham's rental market has seen steady apartment development over the past several years, which means prospects have real choices. The communities that win on conversion do it through follow-up speed and the quality of the leasing experience, not just amenities. That operational reality shapes what this role demands day to day.