Leasing & Sales Consultant, Bilingual

Leasing at a large multifamily operator is a sales job with a hospitality wrapper. You're measured on conversion rates and occupancy, but you earn trust through the quality of every interaction along the way. Cortland, one of the ten largest multifamily owners and operators in the country, is hiring a bilingual leasing and sales consultant to fill that role at one of its communities.

What the Work Actually Looks Like

Most of your day centers on prospects: incoming leads, scheduled tours, follow-up calls, and CRM entries. You'll work a pipeline the way a sales role demands, tracking where each prospect stands and moving them toward a signed lease. Consultative selling matters here. That means listening for what someone actually needs before pitching an apartment, then connecting what the community offers to those specific priorities.

The bilingual requirement is a real part of the job. You'll serve residents and prospects who prefer to communicate in a language other than English, and your ability to do that fluently affects both conversion and resident experience.

Beyond the leasing side, you'll help maintain the community's social media presence, plan resident events, and handle the relationship-building that keeps renewals strong. Resident experience and occupancy are connected. Communities with engaged residents generate more referrals and fewer unexpected vacancies.

What Cortland Expects From You

• At least six months of experience in a sales, customer-facing, or performance-driven role
• Bilingual fluency (English plus one additional language)
• Comfort being held to leasing goals, conversion targets, and KPIs
• Organized follow-up habits and strong time management
• Experience with or willingness to learn CRM platforms
• A polished, professional presentation that fits a premium brand
• Coachability. Cortland tracks performance closely, and feedback comes regularly.

One honest note: leasing roles at Class A operators carry real pressure. Traffic slows on weekends when you're still working, prospects ghost after tours, and monthly close-rate targets don't move. If you're wired for that kind of accountability, the environment suits you. If consistent goal-tracking feels like friction rather than motivation, this particular role probably won't.

For candidates who perform well, the leasing consultant path inside a vertically integrated company like Cortland has clear upward steps: assistant manager, then property manager, and from there into regional or corporate-facing roles. The internal structure is deep enough that lateral moves into training, marketing, or operations are also realistic over time.