Bozzuto has built a real reputation in the mid-Atlantic and Southeast for operating communities where the resident experience actually matches the marketing. That standard doesn't maintain itself. It depends on people at the leasing desk who treat every walk-in, every phone call, and every follow-up email as something worth doing well.
This Leasing Consultant role at their Chapel Hill community is the front line of that experience. You're the first real conversation most prospective residents have with the property. Your job is to convert genuine curiosity into signed leases, not through pressure, but through knowing the community well enough to help someone picture their life there. That means following up with leads consistently, conducting tours that feel personal rather than scripted, and understanding that the difference between a good tour and a forgettable one is usually just how much you listened.
The social media piece is real work here, not an afterthought. Bozzuto expects you to actively build awareness and interest through platforms like Instagram and Facebook. If you've got a knack for creating content that actually gets engagement rather than just filling a feed, that skill matters in this role.
One honest note about the schedule: this position requires working three weekends per month, with two weekdays off in exchange. That's standard for leasing roles because weekends are when traffic peaks and serious prospects show up. If you've worked retail, hospitality, or any customer-facing role with weekend hours, you already know the rhythm. If you haven't, it's worth thinking through before you apply.
What separates strong leasing consultants from average ones isn't really sales technique. It's follow-through. The lead who toured on Saturday and hasn't responded to your Tuesday email is still a potential resident. Knowing when to follow up, how often, and what to say each time is a skill that takes time to develop, and it's what drives occupancy numbers more than any single great tour.
A real estate license is either required or needs to be obtained within 90 days of hire where applicable. Bozzuto offers competitive hourly pay in the $21 to $24 range plus bonus opportunities, along with medical, dental, and vision coverage, 20 days of PTO plus holidays, a 401k with company match, and tuition reimbursement.
Chapel Hill is a competitive rental market with steady demand driven by UNC and a growing professional population. Prospects here tend to ask good questions and compare options carefully. Knowing the neighborhood well enough to speak to it honestly is part of doing this job right.