University Meadows is a student housing community in Mount Pleasant, home to Central Michigan University's roughly 17,000 students. As an Experience Team Member (Scion's title for this leasing consultant role), you're the front line of everything that drives occupancy and retention. That means conducting tours, converting traffic into signed leases, and making sure every prospect interaction moves the needle. You'll also feed intel back to management: what objections are killing conversions, what local marketing angles are worth testing, what messaging is landing with the student demographic and what isn't.
The administrative side is real and constant. Package logging, maintenance request follow-up, office and amenity upkeep, after-hours lockout rotation. Turn season at a student property is its own beast. When August hits and hundreds of residents cycle in and out within days, the pace is full-throttle. Availability during Turn and summer leasing season isn't optional here.
Social media and community engagement also fall within scope. Student housing communities live and die by word-of-mouth and digital presence. You'll assist with content, promotions, and resident events that support both retention and new lease velocity.
Scion operates purpose-built student housing at scale nationally, so the systems and training here are more structured than you'd find at a small independent operator. For someone early in a property management career, that structure matters. The skills you build in student housing, specifically high-volume traffic management, objection handling, and community engagement, transfer directly to conventional multifamily leasing roles. Many leasing consultants who start in student housing move into assistant manager or leasing manager positions within two to three years, because the pace forces you to develop quickly.
Student housing also runs on a distinct leasing calendar. Most of your lease-up activity happens well before move-in, often 9 to 12 months out. Understanding that pre-leasing cycle early gives you an edge if you eventually move into a market-rate or mixed portfolio role where lease timing is more fluid.