Lease-up and stabilized assets alike live or die by the quality of the leasing team. At a property like 20 Midtown, the Leasing Consultant role isn't just about showing units. It's about converting traffic into signed leases, building resident relationships that reduce turnover, and keeping the property's occupancy and delinquency picture healthy from the ground up.
Berkshire Residential Investments owns and manages its own portfolio, which means this is an in-house role with real operational stake in the outcome. You're not working for a third-party fee management shop where the asset is someone else's problem. Berkshire's people are, by their own account, what separates their properties from the competition, and that philosophy shapes how this team operates day to day.
Your primary job is converting prospective residents into signed leases. Berkshire sets a floor of 20% closing ratio, which is a concrete benchmark worth noting. If you've worked leasing before, you know that number reflects consistent follow-up, a well-maintained tour route, and the ability to read what a prospect actually needs rather than just reciting floor plan specs.
Beyond closing, you'll keep the leasing office running professionally, maintain model and tour route presentation, track local market conditions and competitor activity, and communicate clearly with both prospects and current residents. Administrative accuracy matters here. Lease files, written communications, and follow-up documentation are part of the daily rhythm, not an afterthought.
You'll also contribute marketing ideas to the property manager, which means this role has some creative latitude if you've got opinions about what's working in the market and what isn't.
What separates strong candidates from average ones at this level isn't usually hard knowledge. It's follow-through. Prospects who don't get a timely callback, tour routes that aren't checked before a showing, lease paperwork with errors. Those small gaps compound into occupancy problems. The consultants who build real closing ratios are the ones who treat every touchpoint as part of the sale, including the ones that happen after the tour ends.
Berkshire offers three weeks of vacation, personal development planning, a 25% rent discount, and a benefits package. This role sits on a team that, if you're serious about a career in residential property management, can open doors toward leasing manager and eventually assistant property manager responsibilities as you build your track record.