Dual Site Leasing & Marketing Manager

It's move-in weekend at a 500-plus bed student community. Your team is running keys, fielding panicked calls from parents, and you're simultaneously pulling traffic reports and checking social media comments. That's a normal August for this role.

What This Role Actually Is

Scion is a specialist in student housing, and this position sits at the intersection of leasing, marketing, and community operations across two properties in Columbia, Missouri. Columbia is a college town anchored by the University of Missouri, which means the leasing calendar here is extremely seasonal. The annual turn is the defining event of the year, not just a busy stretch. Everything builds toward it and recovers from it.

Day to day, you're coaching leasing staff, running market surveys to track what competitors are offering and adjusting messaging accordingly, and overseeing on-campus marketing events designed to drive traffic during the lease-up cycle. You'll manage social media presence across Instagram, TikTok, and Facebook, which in student housing isn't optional outreach. It's often the primary channel your prospective residents actually use. You'll also handle concessions and promotional material within budget, track KPIs to spot leasing trends before they become problems, and coordinate with facilities staff to make sure resident work orders get closed out with the kind of communication that keeps satisfaction scores intact.

The General Manager relies on you to keep the experience team sharp, trained on Fair Housing requirements, and aligned with company standards. You're not just executing tasks. You're building a team culture that residents actually feel when they walk in the door or send a message at 10pm.

What You Bring

• A college degree is preferred, with at least two years in customer service, sales, or community management
• Real comfort working up to six days per week during peak leasing and turn periods
• Experience with property management systems, ideally Entrata
• Solid written and verbal communication, because you're drafting resident emails, coaching staff conversations, and posting content all in the same week
• Strong organizational instincts when three urgent things hit at once
• A genuine ease working across diverse teams and resident populations

What separates strong candidates from average ones here is specifically the combination of sales instinct and patience. Student housing attracts a lot of first-time renters who need hand-holding through the application process, and their parents who need a different kind of reassurance entirely. Candidates who can shift that communication register quickly, without losing momentum on their leasing targets, tend to thrive in this environment. Experience with social content creation is a real plus, not just familiarity with the platforms.

Benefits include health, dental, and vision insurance, 401k matching, paid parental and maternal leave, paid time off, a discretionary annual bonus, and learning reimbursement. This is an exempt, salaried position.