Sales & Resident Experience Consultant - 176

Leasing consultant roles at owner-operated multifamily companies tend to be more dynamic than their counterparts at third-party management firms. When the company owns the asset, the leasing function ties directly to NOI, and your closing performance shows up in the numbers everyone watches. At Thurman Lofts, Berkshire Residential is looking for someone who understands that distinction.

What This Role Actually Involves

The day-to-day here centers on converting traffic into signed leases. Berkshire sets a clear benchmark of at least a 20% closing ratio, which means you'll need to track your own numbers and hold yourself accountable to them. You'll manage the full leasing cycle: greeting prospects, touring units, following up, and guiding people through the decision to call this place home. Tour routes and model units are your responsibility to inspect and maintain, because presentation directly affects conversion.

Beyond traffic and tours, you'll keep a working knowledge of local market conditions, including what competitors are offering in terms of concessions and pricing, so you can position the property accurately. You'll also handle resident communications and contribute ideas to the property manager on marketing and resident satisfaction initiatives. Administrative accuracy matters here: lease files, guest cards, and follow-up logs need to be kept with real attention to detail.

What the Role Requires vs. What It Builds

Coming in, Berkshire expects at least two years of customer-facing experience, comfort with technology platforms, and strong written and verbal communication skills. These aren't negotiable because the pace of a leasing office doesn't leave room for a long ramp-up on the basics.

What this role builds is different. Consultants who pay attention to market conditions and closing patterns develop a genuine understanding of how occupancy decisions get made at the property level. You'll start to see the connection between your individual closing ratio and the community's overall occupancy, which is exactly the kind of thinking that prepares someone to step into an assistant manager or leasing manager position. Berkshire's in-house ownership structure also means you're working within a single portfolio culture rather than rotating between ownership groups, so institutional knowledge compounds over time.

What Separates Strong Candidates Here

The candidates who do well in roles like this aren't just personable. They're also self-directed. A leasing consultant who needs a manager to set their daily priorities tends to struggle; one who tracks their own traffic-to-lease conversion and adjusts their approach accordingly tends to thrive. Berkshire's culture emphasizes entrepreneurial ownership at every level, so people who show up waiting to be told what to do won't find the same fit as those who treat the property like their own small business.

• At least two years of transferable customer service experience
• Comfort adapting to leasing software and other property technology
• Strong written and verbal communication skills in English
• Ability to maintain a professional, welcoming leasing environment
• Attention to detail in administrative tasks and resident records

The position is based in California with a pay range of $21.50 to $25.00 per hour, depending on experience. Benefits include retirement, health coverage, paid time off including parental leave, and a 25% rent discount. Bonuses are also part of the package.