It's a Tuesday afternoon and you've got three tours back-to-back, two unanswered follow-up calls from yesterday, and a prospect who emailed at 9 p.m. asking about move-in specials. That's a pretty normal day in this role, and if that sounds manageable to you, keep reading.
Cortland is one of the larger vertically integrated multifamily operators in the country, and this Bilingual Leasing and Sales Consultant position sits at the front line of occupancy performance. You're the first real human impression a prospect gets of the community. The expectation isn't just to show apartments. It's to run a disciplined sales process: managing a pipeline, hitting conversion targets, keeping CRM records current, and following up fast enough to actually close.
Bilingual fluency is a genuine operational need here, not a checkbox. You'll use it to connect with prospects who might otherwise feel overlooked or uncomfortable navigating a leasing process in a second language. That connection matters for conversion and for retention.
Beyond tours and applications, you'll help manage the community's marketing presence and social channels, plan resident events, and work to build the kind of environment where people renew leases and refer friends. The resident experience side of this job is real work, not just a line in a posting.
What separates strong candidates from average ones in this role isn't charm alone. It's the combination of genuine follow-through and the ability to hold a sales process together across a busy week without letting leads slip. Plenty of people can give a good tour. Fewer can manage their pipeline, hit their numbers consistently, and still make every prospect feel like the only one they talked to that day.
Cortland was founded in 2005 and has grown into a top-10 multifamily owner and operator in the US. Their in-house design, construction, and management model gives them more control over the product than most operators, which tends to make the leasing story easier to tell. This role can move into a senior leasing position, assistant manager, or property manager track for someone who demonstrates strong sales results and operational awareness over time.