Berkshire Residential Investments owns and manages its own properties, which means the leasing team at a community like 20 Midtown operates with a different kind of accountability than you'd find at a third-party fee management shop. There's no owner-operator disconnect. The people setting leasing strategy are the same people watching NOI.
This role sits at the intersection of team leadership and sales execution. You'll hire, train, and develop leasing staff, set the pace on the sales floor, and own the resident experience from first inquiry through renewal conversations. That means coaching your team through traffic fluctuations, keeping delinquency communication professional and consistent, and making sure the property's voice across social media and digital channels reflects the community accurately. Berkshire uses content marketing and social presence as real leasing tools, so comfort with those platforms matters here.
Three years of multifamily experience is the baseline. What separates stronger candidates is the combination of analytical thinking and people instincts. Goal-setting in leasing requires reading T-3 trends, understanding where concessions are moving in the submarket, and adjusting team focus accordingly. The best leasing managers don't just motivate their teams with energy. They give their team the right targets and the context to understand why those targets matter.
Atlanta's Midtown submarket has seen consistent Class A lease-up activity over the past several years, with newer deliveries keeping competitive pressure on occupancy and pushing properties to differentiate on experience rather than price alone. A leasing manager here needs to know how to hold rate while still closing traffic, and how to coach a leasing team through a market that rewards relationship-building over transactional pitches.
Berkshire offers three weeks of vacation, a 25% rent discount, health insurance, retirement benefits, paid parental and sick leave, and bonus eligibility. The company operates with an in-house ownership model, which tends to create more direct career paths into regional and portfolio-level roles for leasing managers who produce results.