General Manager - 170

General Manager roles at vertically integrated ownership groups carry a different weight than fee-management positions. When the company owns the asset, every budget decision, every hire, and every resident interaction connects directly to investment performance. That context shapes how this role actually operates at Berkshire Residential.

What the Job Actually Looks Like

Thurman Lofts is looking for a General Manager who can hold two things at once: the financial discipline of a numbers-oriented operator and the people instincts of someone who actually enjoys managing a team. Your mornings might involve digging into variance reports or walking a punch list with maintenance. Your afternoons might look completely different. That range isn't a perk pitch. It's just the reality of property management at this level, and it's worth knowing before you apply.

On the financial side, you'll work closely with a Regional Manager to build and maintain annual budgets, monthly and quarterly forecasts, and capital plans. Understanding how day-to-day operational decisions flow through to NOI matters here. Berkshire expects their General Managers to read a financial statement fluently, not just glance at occupancy and call it a day.

On the people side, you're responsible for the full staffing cycle: recruiting, hiring, training, and ongoing performance management. You'll also own resident communications, which means keeping the tone professional and consistent across newsletters and other channels. Social and content marketing falls in your lap too, so comfort with that side of the business helps.

What You Bring

• At least five years of multifamily real estate experience
• Demonstrated ability to analyze goals, report results, and think critically about both
• Solid footing with property management software and financial reporting tools
• Real leadership presence, the kind your team recognizes without a title reminder
• Strong written and verbal communication skills
• Comfort working across diverse resident and team populations

Berkshire also mentions wanting a sense of humor, and it's worth taking seriously. Properties run better when the team culture doesn't feel like a grind. A GM who can keep morale intact through a tough lease-up or a rough delinquency month is genuinely more valuable than one who can't.

Honest Context and Career Trajectory

This role carries real accountability. When occupancy slips or a key team member leaves, you're the one solving it. After-hours situations happen. Difficult residents happen. The compensation reflects that: Berkshire lists a salary up to $115K for this California position, plus bonus eligibility, health benefits, retirement, and a 25% rent discount for eligible employees. Unlimited vacation with manager approval is also part of the package.

For candidates thinking longer term, General Manager experience at an ownership group like Berkshire is a strong foundation for a Regional Manager path. You're building fluency in both asset-level operations and investor-facing reporting simultaneously, which is exactly what regional and portfolio-level roles require. That combination is harder to develop in a pure third-party management environment.

What separates strong candidates here from average ones is usually the financial literacy piece. Plenty of people can run a team. Fewer can explain why a capex decision shifted the T-12 the way it did and adjust the forward forecast accordingly. If that kind of thinking comes naturally to you, this role is worth a close look.