Student housing leasing moves fast and follows a rhythm most conventional multifamily managers never experience. Annual turnover isn't a figure on a T-12; it's a full operational event where hundreds of residents move out and a new cohort moves in within a compressed window. The Leasing and Marketing Manager role at Scion's Ion Austin and Lark Austin communities requires someone who can hold a sales conversation in the morning, pull traffic and conversion KPIs in the afternoon, and still coach a team member through a difficult prospect interaction before the day ends. Interpersonal skill, data literacy, and genuine comfort with a six-day workweek during peak periods all matter here.
This is a dual-site position, so the ability to context-switch between two communities without losing track of either property's occupancy goals, concession budgets, or resident feedback loops is a real daily demand. If you've only ever managed one asset at a time, that's worth thinking through before applying.
On the sales side, you'll drive leasing activity directly and through your team, conduct weekly market surveys, and identify local marketing opportunities that generate qualified traffic. Scion uses Entrata as its property management system, so familiarity there saves ramp time. Social media is an active part of the job, particularly Instagram, TikTok, and Facebook, and on-campus marketing events fall under your scope as well.
Beyond leasing, the role carries real operational weight. You'll work alongside the General Manager on the annual turnover process, coordinate facilities work orders, track resident satisfaction tied to maintenance response, and keep curb appeal and common areas to standard. Staff development is part of the job too: coaching Experience Team Members, supporting Fair Housing compliance, and building a team culture that holds up during the busy season.
Student housing sits in its own category within multifamily. Lease-up pressure is seasonal and concentrated, concessions are a real competitive tool in the Austin market, and your residents are vocal and digitally active in ways that make your social media presence functionally part of your leasing funnel. Candidates who thrive here tend to understand that the turnover window is where reputations are made or lost, and they plan for it months in advance rather than reacting to it.
Scion operates at scale across student housing nationally, which means internal mobility and career development are realistic outcomes for people who perform. A strong showing in a dual-site role like this one positions you well for a General Manager track or a regional operations role down the line. The learning reimbursement benefit signals that the company invests in people who want to grow, not just fill a seat.